SOUQ+
E-commerce · UAE
+184%
organic traffic in six months
38 earned links from Gulf media
Data stories on Ramadan shopping, picked up by Gulf News, Khaleej Times and Arabian Business.
Read the case study: SOUQ+Case study · E-commerce · Dubai
Nuur Home grew organic
revenue 2.4x in a quarter.
A Dubai homeware store was paying Meta and Google for almost every order. We rebuilt its search and paid funnel in one quarter. The next quarter, organic revenue came in at 2.4x and the ad bill was a third smaller.
- Client
- Nuur Home
- Industry
- Homeware e-commerce on Shopify
- Markets
- UAE and Saudi Arabia
- Services
- SEO, AEO & GEO, paid media, Arabic and English content
- Plan
- Growth retainer since January 2025
- Team
- One senior strategist, four specialists
2.4x
Organic revenue, Q2 vs Q1 2025
−33%
Blended cost per order
41%
Revenue from organic, up from 17%
23 of 40
Priority AI prompts that now cite Nuur Home
The problem
Paying for every order twice
Nuur Home sells furniture and homeware from a warehouse in Al Quoz and delivers across the UAE and Saudi Arabia. Rania Al Suwaidi founded it in 2021. By late 2024 the products were selling, but the ad bill was eating most of the margin.
Customers would see a sofa on Instagram, search for it on Google, and click a Shopping ad to buy it. Nuur Home paid for the same sale twice. Organic search barely showed up, so there was nothing cheaper to fall back on.
71%
of revenue came from paid Meta and Google campaigns in Q4 2024.
2,300
product URLs had duplicate titles after a rushed theme migration.
0 of 40
priority AI prompts mentioned Nuur Home. Amazon.ae and two Riyadh retailers filled the answers.
6%
of organic sessions landed on Arabic pages, though Saudi buyers placed a third of all orders.
What we did
Five workstreams, one number each
Fixed the Shopify build
Merged 2,300 duplicate product URLs, cleaned up filter pages Google was crawling for nothing, and took mobile load time from 5.8 to 2.1 seconds.
MovedIndexed pages
Rewrote 120 category pages in Arabic and English
Native writers in both languages, working from how people in Riyadh and Dubai search. Shoppers type “كنب مودرن”, not a translation of “modern sofa”.
MovedOrganic revenue
Put Nuur Home into AI answers
Buying guides, product FAQ markup and 14 earned mentions in Gulf home and design titles, aimed at the 40 prompts buyers ask ChatGPT and Perplexity.
MovedAI citations
Cut the ad accounts back
Paused 61% of Meta ad sets, rebuilt Google Shopping around margin, and stopped bidding on searches organic already won.
MovedCost per order
Built one report the board reads
A live dashboard tying every order to its channel, and a monthly review with Rania and her finance lead.
MovedBoard decisions
Timeline
Six months, week by week
Nothing here was clever. It was the order: tracking first, then fixes, then content, and the ad cuts only once organic could carry the weight.
Week 1
Audit and tracking
Crawl, ad account review and a clean GA4 setup, so the baseline was one we trusted.
Week 3
Roadmap signed off
A 90-day plan of 34 items, each tied to the one number it should move.
Weeks 3–6
Technical fixes
Duplicate URLs merged, mobile speed fixed, the weakest Meta ad sets paused.
Week 6
Arabic pages live
The first 40 category pages published in both languages, the rest by week 11.
Week 10
First AI citations
Perplexity, then ChatGPT, start naming Nuur Home for sofa and dining searches.
Week 26
Second quarter closes
Organic revenue for Q2 lands at 2.4x Q1. Ad budget down a third, orders up.
Before and after
Q1 against Q2, 2025
Q1 was the rebuild quarter, so it sits close to where Nuur Home started. Revenue comes from Shopify, last non-direct click, converted from AED at 3.6725. An AI prompt counts once if any engine names Nuur Home.
| Metric | Q1 · Before | Q2 · After | Change |
|---|---|---|---|
| Organic revenue, monthly average | US$41k | US$99k | 2.4x |
| Blended cost per order | US$17 | US$12 | −33% |
| Organic share of revenue | 17% | 41% | +24 pts |
| Category pages in Google’s top 3 | 4 | 46 | +42 |
| Priority AI prompts citing Nuur Home | 0 of 40 | 23 of 40 | 58% |
| Arabic organic sessions a month | 3,100 | 19,400 | 6.3x |
Organic revenue · US$Oct 2024 – Jun 2025
119kin June · Q2 at 2.4x Q1
AI citations40 tracked prompts
23 of 40from 0 in December
- ChatGPT21 of 40
- Perplexity23 of 40
- AI Overviews16 of 40
“For the first time our board reads marketing as revenue, not as a cost line.”
AdAscend rebuilt our search and paid funnel in one quarter. Organic revenue is up 2.4x, cost per order fell by a third, and their monthly report is the one deck our investors actually open.
Related work
More stores and service brands we’ve grown
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Fewer bookings lost to third-party apps
Reviews, Instagram and a Google profile that answers what guests ask before they book.
Read the case study: Juniper & Stone SpaFenwick Pay
Fintech · UK
2.8x
qualified leads, March to September
SEO, Google Ads and PR under one report
Cost per qualified lead fell to US$26, and Q3 opened US$517k in new pipeline.
Read the case study: Fenwick PayRun an online store?
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