Press release writing
Releases in the format each newsroom expects, in its own language, with quotes your spokesperson would actually say.
Press release & digital PR
Get your news into the
papers buyers read.
Press releases in English, Arabic and the languages your other markets read, plus stories pitched one by one to named editors at Gulf dailies, UK and European business desks and the trade titles in your sector. Every placement is reported with the link and what it did for your search rankings.
Releases from US$680 (AED 2,500) · Campaigns quoted per story · No retainer needed
Coverage · SOUQ+ launchAug–Oct 2026
27 articlesfrom one story
- Gulf NewsFeatureDR 89
- Khaleej TimesNewsDR 87
- ZawyaReleaseDR 85
- Arabian BusinessInterviewDR 82
- Al KhaleejArabic newsDR 79
Share of voiceUAE e-commerce · Q3
18%up from 4% in Q2
300+
editors we pitch by name in the Gulf, UK and Europe
27
articles from the median launch campaign
DR 80+
average authority of our top-tier placements
48 hrs
to turn around a reactive release
Who it's for
For news worth telling
PR works when you have something to say: a launch, an opening, fresh data, a founder with a view. If you don't have news yet, we'll help you find it, often in your own numbers.
Good fit if
- You're launching, opening, raising or moving into a new market
- Your founders or experts can talk to journalists
- You want links from sites Google and AI assistants trust
- You need coverage in more than one country or language
Probably not yet if
- You want guaranteed coverage. Nobody can honestly promise it.
- You need it tomorrow. Good pitches take a week or more.
- Your site would fall over if a feature sent real traffic
Where stories land
Outlets we've placed clients in
Placements from the last two years, with how often. Gulf media is where we started, and UK and European titles are a growing share. Trade titles often matter more to B2B buyers than the dailies.
Gulf News
English · daily
38 placements
Khaleej Times
English · daily
41 placements
The National
English · daily
22 placements
Arabian Business
English · business
29 placements
Al Khaleej
Arabic · daily
17 placements
Al Bayan
Arabic · daily
15 placements
City A.M.
English · business, UK
12 placements
Gulf Business
English · business
24 placements
Zawya
English and Arabic · wire
63 placements
Sifted
English · startups, Europe
19 placements
Time Out
English · Dubai, London, Sydney
14 placements
Property Week
English · trade, UK
9 placements
What's included
What a PR campaign includes
Releases get you distribution. Pitched stories get you features and interviews. Most campaigns use both.
Wire and direct distribution
Zawya, PR Newswire and our own beat-by-beat list of editors, sent at the hour each newsroom plans its day, in its time zone.
Story pitching and interviews
One-to-one pitches with an angle that fits each journalist's section. We prepare your spokesperson before every interview.
Data stories for links
Data studies built to earn links. A Dubai rent index we ran for a property client landed 41, and a Lisbon one 23.
Deliverables
What you get on every campaign
Every placement is logged with the link, the outlet's authority and the traffic it sent.
- Week 1
Story angles
Three to five angles checked against what each outlet covered recently.
- Week 1
Release in each language
A version for every language on your media list, approved by you before anything goes out.
- Week 1
Media list
The named journalists and outlets we'll approach, shared before pitching.
- Weeks 2–4
Pitching and follow-up
Personal pitches, follow-up calls and interview scheduling.
- Week 4
Coverage report
Every article with link, reach, authority score and a screenshot.
- Week 8
SEO impact
New referring domains and ranking changes tied to the coverage.
Process
How a story gets placed
Four weeks for a planned campaign. Two days when the news can't wait.
01
Find the story
We look for what an editor would want: data, a first for the market, a local hook.
02
Write it for each market
A release in each language you need, plus short pitch versions tailored to each outlet.
03
Pitch people
Direct pitches to named journalists, timed to their deadlines and followed up by phone.
04
Report coverage
Links, screenshots and search impact, with the new backlinks counted in your SEO report.
Results
What a typical campaign brings back
Medians across 64 campaigns in the Gulf, UK and Europe, run in 2025 and 2026.
27
Articles per launch campaign
11
Placements on DR 70+ news sites
+64
New referring domains in 90 days
6.2M
Combined monthly readership reached
“One launch story became 27 articles, including Gulf News and two Arabic dailies.”
We expected a release on a wire and a few reposts. AdAscend found a data angle in our order numbers, pitched it to six editors by name and prepared our founder for three interviews. A year later the coverage still sends us links and customers.
Referring domains, cumulativeSOUQ+
+64in the 90 days after launch
27
articles from one story
3
founder interviews booked
DR 89
strongest new link
Pricing
From US$680 (AED 2,500) per release
A single release with distribution starts at US$680 (AED 2,500). Pitched campaigns are quoted per story. Brands with news every month usually take a PR retainer.
See all plans and pricingPress release
Writing in up to two languages, distribution and a coverage report
US$680/ release (AED 2,500)
Launch campaign
Angles, release, one-to-one pitching and interview prep
US$3,250/ story (AED 12,000)
PR retainer
Ongoing pitching, reactive comment and two data stories a quarter
US$2,450/ mo (AED 9,000)
FAQ
What owners ask about PR
Including the one everyone asks first: can you guarantee coverage?
Can you guarantee coverage in Gulf News or the FT?
No. Editors decide what runs. We guarantee the writing, distribution and pitching, and we'll tell you honestly how likely coverage is before you pay.
Do you handle Arabic and other non-English media?
Yes. Our Arabic writers adapt the story for Al Khaleej, Al Bayan and Arabic business sites rather than translating the English release. Native writers do the same for French, Spanish, German and Portuguese media.
Do we need a media-trained spokesperson?
It helps. If you don't have one, we run a two-hour prep session before the first interview.
What's the difference between a release and a campaign?
A release goes out widely and gets picked up as written. A campaign pitches a tailored story to specific journalists, which is how features and interviews happen.
How does PR help SEO?
News sites are some of the strongest links you can earn, and AI assistants quote them often. We track both in your monthly report.
How fast can you react to news?
A reactive comment or release can go out within 48 hours, sometimes the same day if a story is moving fast.
Often paired with PR
All servicesSEO
Links from coverage lift the pages you most want to rank.
Explore SEOAEO & GEO
AI assistants lean on news sites, so coverage often turns into citations.
Explore AI searchSocial media marketing
Turn coverage into posts, clips and paid boosts while the story is fresh.
Explore socialGot news?
Tell us what's happening.
We'll find the story.
Book a 30-minute call. Bring the launch, the opening or the numbers you're proud of. We'll tell you which outlets might run it and what it would cost.
- No long-term contracts
- Writers in 7 languages
- Based in Dubai, working worldwide