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SEO & website audits

Find out exactly why
your site isn't ranking.

A 120-point audit of your technical setup, content, links and AI visibility, benchmarked against the competitors that outrank you in your market. You get a fix list ranked by impact and effort, and a call to walk your team through it.

Full audit from US$1,650 (AED 6,000) · Delivered in 10 working days · Yours to keep

Issues foundgulfproperty.ae · 4,812 URLs
240across 120 checks
  • Critical6
  • High23
  • Medium71
  • Low140
Top issue · CriticalTechnical
1,240listing pages set to noindex

Added during the March redesign. Google dropped these pages within three weeks, taking 34% of organic traffic with them.

  • Impact: high
  • Fix: 1 hour
  • Developer

120

checks in every full audit

10 days

from kickoff to the walkthrough call

340+

audits delivered for sites in 14 countries

US$1,650

fixed price (AED 6,000) for most sites under 5,000 pages

Who it's for

For sites that should be doing better

An audit is the cheapest way to find out what's wrong before you spend on content or links. We also recommend one before a redesign, a platform move or a change of agency.

Good fit if

  • Traffic dropped and nobody can tell you why
  • You're about to redesign or move to a new platform
  • You've paid for SEO and can't see what it bought
  • You want a second opinion on your current agency

Probably not yet if

  • Your site launched last month, so there's no data yet
  • You have fewer than ten pages. The free check will cover it.
  • You want the fixes done for you. Ask about SEO or a retainer.

Audit scorecard

Your site, scored in five areas

The front page of a real audit for a Business Bay property portal, shared with permission. Each score links to the findings behind it.

54

out of 100

Overall site health

Property sites we audited in 2026 averaged 61.

  • Technical

    48

    Needs work

    1,240 listing pages set to noindex, plus a redirect loop on /ar/

  • On-page

    61

    Fair

    212 duplicate title tags across area guide pages

  • Content

    57

    Fair

    38 area pages under 150 words, mostly in Arabic

  • Links

    44

    Needs work

    31 links lost when partner sites expired in 2025

  • AI visibility

    32

    Critical

    Cited for 3 of 40 buying prompts. Two rivals are cited for 28.

What's included

What the 120 checks cover

Each finding gets a severity, an effort estimate and the pages it affects.

42 checks

Technical

Indexing, crawl budget, redirects, Core Web Vitals, JavaScript rendering, hreflang and schema. We crawl every URL, not a sample.

31 checks

Content and on-page

Keyword targeting, cannibalisation, thin pages, titles and internal links, checked page by page against search intent.

22 checks

Links and authority

Your backlink profile against three competitors, toxic links, lost links worth reclaiming and the local sites you should be on.

25 checks

Local and AI visibility

Google Business Profile, map-pack position, and what ChatGPT, Perplexity and AI Overviews say about you today.

Deliverables

What you get at the end

Written for two readers: the owner who decides, and the developer who fixes.

  • Executive summary

    Two pages in plain English on what's wrong, what it costs you and what to fix first.

    Day 10
  • Ranked fix list

    Every issue sorted by impact and effort, in a spreadsheet your team can filter.

    Day 10
  • Developer tickets

    Ready-to-paste tickets for Jira, Trello or email, with example URLs.

    Day 10
  • Competitor benchmark

    How you compare with three rivals on speed, content, links and AI citations.

    Day 10
  • Walkthrough call

    90 minutes with the auditor and your team, recorded for anyone who misses it.

    Day 12
  • Re-check

    We re-crawl after your fixes and confirm what's resolved.

    Day 60

Process

Ten working days, start to finish

We need read access to Search Console and Analytics on day one. Everything else we do from the outside.

  1. 01

    Access and scope

    We agree the domains, languages and competitors to include, then get read-only access.

  2. 02

    Crawl and collect

    A full crawl, log files if you have them, backlink data and AI prompt checks.

  3. 03

    Analysis

    A senior auditor reviews each finding by hand and strips out the noise automated tools produce.

  4. 04

    Walkthrough

    We present the fix list, answer questions and hand it to whoever will do the work.

Results

What happens after the fixes

Results from 58 audits where the client fixed the top ten items within 90 days.

+61%

Organic traffic 90 days after the fixes

2.1x

Pages indexed by Google, median

−1.8s

Mobile load time, median

9 of 10

Clients who fixed the top items in-house

“We'd lost a third of our traffic after a redesign. The audit found the cause in a week.”

The new site had shipped with noindex on 1,240 listing pages and nobody noticed for four months. AdAscend found it on day three, along with a redirect loop on the Arabic version. Our developer fixed both in an afternoon and traffic was back within six weeks.

Faisal Rahman · Digital Lead, Gulf Property Group · Business Bay
Pages indexed by GoogleGulf Property Group
3,870up from 1,410 before the fixes

Day 3

when the audit found the cause

6 weeks

to full traffic recovery

4 hrs

of developer time to fix it

Pricing

US$1,650 (AED 6,000) for a typical site

Priced by site size, with a fixed quote before we start. Sites over 5,000 pages or with several languages are quoted separately.

See all plans and pricing

Free check

Top 20 pages, technical basics and AI visibility, in 24 hours

US$0free

Full audit

120 checks, tickets and a walkthrough

US$1,650one-off (AED 6,000)

Enterprise audit

Large or multi-language sites, log-file analysis, migration review

Customquote

FAQ

What owners ask about audits

The first question is usually whether you have to hire us afterwards. You don't.

Do we have to hire you to fix things?

No. About half our audit clients fix everything in-house. The tickets are written so any competent developer can follow them.

Can you audit a site before it launches?

Yes, and it's the cheapest time to do it. We audit staging sites and review migration plans before go-live.

Do you audit sites in other languages?

Yes. A native speaker reviews each language version. On Arabic pages that includes right-to-left layout problems, and on every site we check the hreflang links between languages.

How is this different from the free check?

The free check covers your top 20 pages and the obvious issues. The full audit crawls every URL and includes a human review of each finding.

Will the crawl slow our site down?

No. We crawl at a gentle rate and can run overnight in your time zone for busy e-commerce sites.

Which tools do you use?

Screaming Frog, Search Console, Ahrefs, PageSpeed Insights and our own AI prompt tracker. The tools find issues. People decide which ones matter.

What usually comes after an audit

All services
Organic search

SEO

Rather we fixed it? The fix list becomes the first month of an SEO plan.

Explore SEO
Ongoing search

Monthly SEO retainers

A monthly team that catches problems before they cost you rankings.

See retainers
Seven languages

Content writing

The thin and missing pages from your audit, written by native writers.

See content writing

Free 24-hour check

Start with the free check.
Then decide.

Send us your URL. Within one business day you get the top issues on your 20 most important pages, and a straight answer on whether a full audit is worth it for you.

  • No long-term contracts
  • Writers in 7 languages
  • Based in Dubai, working worldwide