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Sample monthly report

This is what lands in your inbox on the 5th of every month

A real report from a real client, with their permission and a few numbers rounded. One page of what happened, one page of what we're doing next, and the detail behind it if you want it.

Download the sample PDFHave us walk you through it

Sample monthly SEO report for Marina Dental Studio

September 2026

  • Summary
  • Search
  • AI answers
  • Paid
  • Leads

The short version

Best month for new-patient bookings since we started: 186, up 22% on August. Most of the lift came from the JLT emergency-dentist page we rewrote in July, which now ranks second on Google and gets named by ChatGPT for three of our four tracked emergency prompts. Paid search cost per lead fell to US$39 (AED 142) after we cut the broad-match campaigns. Next month we focus on the Arabic implant pages, which still trail.

Numbers that tie to bookings

  • New-patient bookings

    186

    ↑ 22% vs Aug

  • Organic sessions

    48.2k

    ↑ 9% vs Aug

  • AI answers naming you

    14 of 40

    ↑ 5 prompts

  • Paid cost per booking

    US$39

    ↓ 11% vs Aug · AED 142

Bookings by month, by channel

  • Organic
  • Paid

October plan

  • Rewrite four Arabic implant pages
  • Pitch the JLT clinic story to Time Out Dubai
  • Pause the Meta video ads, test carousels
  • Add Friday hours to every directory listing

How to read the report

  1. A summary a person wrote

    Your strategist writes this paragraph, not a template. If you only read one thing, read this.

  2. Numbers tied to money

    Bookings, leads, sales, cost per result. Traffic and rankings are in the detail pages, where they belong.

  3. Every channel in one view

    Search, AI answers and paid side by side, so you can see what's actually driving growth.

  4. Next month, in plain words

    Four or five tasks, each with an owner. We check them off in the following report.

What we leave out on purpose

Plenty of agency reports are long because long looks like work. Ours are short because we'd rather spend the time on the work itself.

  • Impressions with no context

    A million impressions sounds great until you notice nobody clicked.

  • Keyword counts

    "You now rank for 3,412 keywords" tells you nothing about bookings.

  • Domain authority scores

    They're made up by tool vendors. Google doesn't use them.

  • Screenshots of tools

    If a chart needs a 20-minute explanation, it doesn't go in.

How a reporting month runs

  1. Day 1

    Data pulled

    Search Console, analytics, ad accounts, CRM and our AI answer tracker.

  2. Day 3

    Strategist writes it up

    They read everything, decide what mattered, and write the summary.

  3. Day 5

    Report lands

    PDF in your inbox and a live dashboard link, in English, Arabic or your team's language.

  4. Day 8

    30-minute call

    We walk through it, agree next month's plan, and you ask anything.

Reporting

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