Content strategy and calendar
A monthly plan built around your sales calendar: Ramadan, Black Friday, back to school, local holidays and your own launches.
Social media marketing · Based in Dubai, working worldwide
Social media run
for sales.
Instagram, TikTok, LinkedIn and Snapchat content, shot by our crew in Dubai or by vetted creators in your city, and written in your customers' languages. Paid boosts and community management are included, and we track enquiries and orders from social the same way we track every other channel.
From US$1,100/mo (AED 4,000) · Shot in Dubai or your city · Month to month
Instagram · @nuurhomeLast 30 days
US$51kin orders from social (AED 186k)
- Reach412k
- Profile visits18.4k
- Link clicks6,210
- Messages384
- Orders211
Top reelRamadan collection
1.2M viewsno ad spend
40+
brands whose social we run across the Gulf, UK and Europe
2.7x
median rise in enquiries from social in six months
24 hrs
longest wait for a reply to a comment or DM
60%
of content shot by our own crew
Who it's for
For brands whose customers scroll before they buy
Social works best for things people choose with their eyes: food, fashion, beauty, property, hospitality and events. B2B brands do well on LinkedIn when a founder is willing to post.
Good fit if
- Your customers are on Instagram or TikTok every day
- We can get access to the product, the space or the people
- Someone on your team answers DMs and WhatsApp leads quickly
- You want social judged on sales, with reach as a side effect
Probably not yet if
- You want 30 posts a month for US$400
- Nothing you sell can be filmed or photographed
- Every post needs sign-off from five people
Content calendar
Seven days of posts
A week from Nuur Home's November calendar, as the client sees it for approval. Each post has a platform, a language and a status.
Mon 3
Instagram · Reel
Unboxing the new oud candle range
Approved
EN
Tue 4
TikTok
Styling a majlis corner for under AED 1,500
Approved
ARInstagram · Story
Poll: brass or ceramic?
Scheduled
EN
Wed 5
LinkedIn
Founder note: why we still make everything in the UAE
In review
EN
Thu 6
Instagram · Carousel
Five winter table settings
Approved
AR
Fri 7
Instagram · Reel
Behind the scenes at the Al Quoz studio
Scheduled
ENSnapchat
Weekend offer, 48 hours only
Scheduled
AR
Sat 8
TikTok
Customer home tour in Arabian Ranches
In review
AR
Sun 9
Instagram · Story
New arrivals, swipe to shop
Scheduled
EN
What's included
What we run for you
One team handles all of it, so the posts and the ads stay consistent.
Shooting on location
Photo and short video at your location, by our in-house crew in Dubai or vetted creators in your city.
Comments and DMs
Replies in your customers' language within 24 hours, with leads passed to your sales team on WhatsApp.
Boosts and ads
Paid reach for posts that already work organically, tracked with the same lead reporting as our ad campaigns.
Deliverables
What you get each month
A calendar to approve, content to publish and a report that counts customers.
- Monthly
Content calendar
Every post with caption, format and date, sent for approval by the 20th.
- Monthly
Shoot day
A half or full day on location, with our crew or a local creator, depending on your plan.
- Weekly
Posts and reels
12 to 30 pieces a month across the platforms you choose.
- Daily
Community management
Comments and DMs answered within 24 hours, seven days a week.
- Weekly
Paid boosts
Top posts promoted to the audiences you define, in any country.
- Monthly
Report and call
Reach, enquiries, sales and what changes next month.
Process
How the first month runs
Week one is for learning your customers. Content starts going out in week two.
01
Audit and research
We review your accounts, three competitors and what your customers comment on and ask about.
02
Plan
A content calendar tied to your sales dates, with formats chosen for each platform.
03
Shoot and post
Shoot day in week two, then posts and reels on schedule, with replies handled daily.
04
Measure
Enquiries and sales tracked through links, WhatsApp tags and discount codes.
Results
Six months in, on average
Medians across 28 social clients, against the six months before they joined.
2.7x
Enquiries from social channels
+340%
Instagram reach
US$5
Cost per enquiry on boosted posts
33%
Of online orders traced to social
“Our Ramadan reels sold out the collection in nine days. We didn't spend a dirham on ads.”
AdAscend shot everything in our Al Quoz studio, wrote the Arabic captions from scratch and answered every DM within hours. Instagram now brings in a third of our online orders, and we can see exactly which posts did it.
Orders from InstagramNuur Home
1,140a month, up from 290 in April
9 days
to sell out the Ramadan range
33%
of online orders from social
US$0
spent on ads for the launch
Pricing
From US$1,100 a month (AED 4,000)
Priced by platforms and volume. Shoot days and community management come with every plan. Paid boosts are billed at cost.
See all plans and pricingStarter
Two platforms, 12 posts a month, one half-day shoot
US$1,100/ mo (AED 4,000)
Growth
Three platforms, 24 posts, full-day shoot, boosts
US$2,300/ mo (AED 8,500)
Brand
Four or more platforms, creators, daily stories, several countries
Customquote
FAQ
What owners ask about social
The one we hear most is whether you need TikTok. The answer is below.
Do we need to be on TikTok?
Only if your customers are. For under-35 consumers in the Gulf, the US or Australia, usually yes. For B2B, LinkedIn matters far more.
Do you post in Arabic and other languages?
Yes. Native speakers write the captions and voiceovers in Arabic, English or our five other languages, and we often run separate content for each.
How do you track sales from social?
Link tracking, WhatsApp tags, discount codes and your CRM. We report enquiries and orders by platform, alongside reach.
Who appears in the videos?
Your team, our creators or both. Owners are often surprised how well a founder talking to camera performs.
Who approves the posts?
You do. The calendar reaches you by the 20th of each month, and nothing goes live without your sign-off.
Do you handle influencers?
Yes. We brief and manage creators in each market, check their audience data and follow local rules, like the UAE Media Council's permits or the FTC's disclosure rules in the US.
Often paired with social
All servicesPaid media
Turn the posts that work into Meta and TikTok campaigns with proper tracking.
Explore paid mediaContent writing
Captions, scripts and landing pages written by the same multilingual team.
See content writingLocal SEO
Fresh photos and posts for your Google profile, from the same shoot day.
Explore local SEOFree profile review
Send us your Instagram.
We'll tell you what to post.
Within two working days you'll get a short video review of your profile and three competitors, plus a sample week of posts in English and Arabic.
- No long-term contracts
- Writers in 7 languages
- Based in Dubai, working worldwide